Privacy Policy & Data Protection

Effective Date: August 1, 2025

Your Trust Matters! At Firivo.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our hyperlocal organic food delivery service.

1. Introduction and Scope

This Privacy Policy applies to all users of Firivo.com, including website visitors, registered customers, and mobile app users. By using our services, you consent to the data practices described in this policy. We comply with applicable data protection laws including GDPR, CCPA, and local privacy regulations.

2. Information We Collect

2.1 Personal Information You Provide

Data Type	Examples	Purpose
Account Information	Name, email, phone number, password	Account creation and management
Delivery Information	Address, delivery instructions, contact details	Order fulfillment and delivery
Payment Information	Credit card details, billing address	Payment processing (securely encrypted)
Preferences	Dietary restrictions, product preferences	Personalized recommendations
Communication Data	Customer service interactions, feedback	Support and service improvement

2.2 Automatically Collected Information

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent, click patterns, search queries
Location Data: GPS coordinates for delivery optimization (with your consent)
Cookies and Tracking: Session data, preferences, analytics information

2.3 Third-Party Information

Social media login data (if you choose to link accounts)
Payment processor confirmation data
Delivery partner location and status updates

3. How We Use Your Information

Primary Uses: We use your information primarily to provide our organic food delivery service, process orders, and ensure the best possible customer experience.

3.1 Service Delivery

Processing and fulfilling your orders
Coordinating deliveries and providing order updates
Managing your account and subscription preferences
Providing customer support and resolving issues

3.2 Communication

Order confirmations and delivery notifications
Important service updates and policy changes
Marketing communications (with your consent)
Seasonal produce availability and special offers

3.3 Service Improvement

Analyzing usage patterns to improve our platform
Developing new features and services
Personalizing your shopping experience
Ensuring platform security and preventing fraud

4. Legal Basis for Processing (GDPR Compliance)

Contract Performance: Processing necessary for order fulfillment
Legitimate Interest: Service improvement, fraud prevention, analytics
Consent: Marketing communications, location tracking, cookies
Legal Obligation: Tax records, regulatory compliance

5. Information Sharing and Disclosure

5.1 Service Providers

We share information with trusted third parties who help us operate our service:

Delivery Partners: Name, phone, delivery address for order fulfillment
Payment Processors: Encrypted payment information for transaction processing
Cloud Services: Secure data storage and platform hosting
Analytics Providers: Anonymized usage data for service optimization

5.2 Legal Requirements

We may disclose information when required by law, court order, or to:

Comply with legal obligations
Protect our rights and property
Ensure user safety and prevent fraud
Respond to government requests

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction.

🔒 Data Security Measures

We implement industry-standard security measures:

SSL/TLS encryption for all data transmission
Secure data centers with 24/7 monitoring
Regular security audits and vulnerability assessments
Access controls and employee training
PCI DSS compliance for payment processing

6. Your Privacy Rights

📋 Access

Request a copy of your personal data

✏️ Rectification

Correct inaccurate information

🗑️ Erasure

Request deletion of your data

🚫 Restriction

Limit how we process your data

📤 Portability

Export your data in a readable format

❌ Object

Object to certain data processing

6.1 How to Exercise Your Rights

Email us at privacy@firivo.com with your request
Log into your account settings to update information
Use the “Do Not Sell My Information” link for California residents
Contact our customer support for assistance

7. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

Account Data: Until account deletion or 3 years of inactivity
Order History: 7 years for tax and regulatory compliance
Communication Records: 3 years for customer service purposes
Analytics Data: Anonymized data may be retained longer for insights

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Performance Cookies: Help us analyze site usage
Functional Cookies: Remember your preferences
Marketing Cookies: Deliver personalized ads (with consent)

8.2 Managing Cookies

You can control cookies through your browser settings or our cookie preference center. Note that disabling essential cookies may affect site functionality.

9. International Data Transfers

If we transfer your data internationally, we ensure adequate protection through:

Standard Contractual Clauses (SCCs)
Adequacy decisions by regulatory authorities
Certification schemes and codes of conduct
Explicit consent where required

10. Children’s Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it immediately and may suspend the account.

11. Marketing Communications

11.1 Consent and Opt-Out

You can opt-out of marketing emails using the unsubscribe link
SMS opt-out: Reply STOP to any promotional message
Push notifications can be disabled in your device settings
Account settings allow granular communication preferences

12. Data Breach Notification

In the unlikely event of a data breach that poses a risk to your privacy, we will:

Notify affected users within 72 hours of discovery
Report to relevant regulatory authorities as required
Provide clear information about the breach and remedial actions
Offer credit monitoring services if financial data is involved

13. California Privacy Rights (CCPA)

California residents have additional rights including:

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of sale of personal information
Right to non-discrimination for exercising privacy rights

14. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes through:

Prominent notice on our website
Email notification to registered users
In-app notifications
30-day advance notice for significant changes

📧 Privacy Contact Information

Data Protection Officer: privacy@firivo.com

General Privacy Inquiries: support@firivo.com

Postal Address: [Your Business Address]

Phone: +91-XXXX-XXXXXX

Response Time: We respond to privacy requests within 30 days

Questions or Concerns? We’re here to help! If you have any questions about this Privacy Policy or how we handle your personal information, please don’t hesitate to contact our Privacy Team. Your privacy and trust are essential to our mission of delivering fresh, organic produce to your doorstep.